Privacy policy

Privacy Policy
Last updated: April 20, 2026

Lume (“we”, “us”, or “our”), a brand owned and operated by Selva Trading, operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), to provide you with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our Services or otherwise communicate with us.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with our store:

  • Contact Information: Name, email address, phone number, billing and shipping address

  • Payment Information: Payment details and transaction information (processed securely via Shopify and payment providers)

  • Account Information: Username, password, preferences

  • Order Information: Products viewed, added to cart, purchased, returned, or exchanged

  • Communication Data: Messages you send us via email or support

  • Device Information: IP address, browser type, device identifiers

  • Usage Data: How you interact with our website (pages visited, time spent, clicks)

2. How We Collect Information

We collect your personal information:

  • Directly from you (when you place orders, create an account, or contact us)

  • Automatically through cookies and similar technologies

  • From Shopify and third-party service providers supporting our store

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Provide customer support

  • Communicate with you regarding orders, updates, or support

  • Improve our website and shopping experience

  • Send marketing and promotional messages (you can opt out anytime)

  • Prevent fraud and ensure security

  • Comply with legal obligations

4. Sharing Your Information

We may share your information with:

  • Shopify (to operate and manage the store and process data)

  • Payment providers (to process payments securely)

  • Shipping and logistics partners (to deliver your orders)

  • Marketing and analytics partners (for advertising and performance tracking)

We do not sell your personal information. However, we may share certain data with trusted partners for advertising, analytics, and service improvement purposes.

Third-Party Advertising and Social Media Platforms

We may share certain customer data — including browsing behavior, purchase history, and contact information — with third-party advertising platforms such as TikTok, Meta (Facebook/Instagram), Snapchat, Pinterest, and Google, in order to deliver targeted advertisements and measure ad performance. This data may be shared via tracking pixels, APIs, and advanced matching technologies. You may opt out of interest-based advertising through each platform's privacy settings or via your device's ad tracking preferences.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Keep your shopping session active

  • Remember your preferences

  • Analyze store performance

  • Show relevant ads

Depending on your location, you may see a cookie banner allowing you to manage your preferences.

6. International Customers

We are based in Qatar, but we may sell and ship internationally. Your data may be processed in countries outside your residence, including through Shopify and its partners.

We take reasonable steps to ensure your data is protected in accordance with applicable laws.

7. Your Rights

Depending on your location, you may have rights such as:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Opt out of marketing communications

To exercise your rights, contact us at:

hello@lumewear.me

8. Data Retention

We retain your information only as long as necessary to:

  • Provide our services

  • Comply with legal obligations

  • Resolve disputes

9. Security

We use industry-standard security measures. However, no system is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our store is not intended for children. We do not knowingly collect personal data from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date.

12. Contact Information

If you have any questions about this Privacy Policy or your data, you can contact us at:

Company: Selva Trading (Lume)
Email: hello@lumewear.me
Phone: +974 5516 1649
Address: Tawar Mall, Ground Floor, Doha, Qatar